Who We Are
Simply Recipes is here to help you cook delicious meals with less stress and more joy. We offer recipes and cooking advice for home cooks, by home cooks. Helping create “kitchen wins” is what we’re all about.
Simply Recipes was founded in 2003 by Elise Bauer as a home cooking blog to record her favorite family recipes. Today, Simply Recipes has grown into a trusted resource for home cooks with more than 3,000 tested recipes, guides, and meal plans, drawing over 15 million readers each month from around the world. We’re supported by a diverse group of recipe developers, food writers, recipe and product testers, photographers, and other creative professionals.
Elise Bauer was a busy Silicon Valley executive when she became sick with a flu that wouldn’t go away in 2001. In 2003, Elise moved home with her parents and lived with them for several years, recovering from chronic fatigue and documenting her parents’ cooking on Simply Recipes. (Here’s more of that story.) Over the years, what started as a small blog grew to reach millions of readers every month! In 2020, Simply Recipes was acquired by Dotdash, a New York-based media company.
Recipe Development & Testing
Our recipes primarily use fresh, unprocessed ingredients but we also believe there is a time and a place for canned, frozen, and other prepared ingredients. We believe in a diet that includes a wide variety of foods: real butter and cream, extra virgin olive oil, eggs, lots of fruits and vegetables, and protein from meat, fish, beans, and cheese. Plus cake for dessert.
There are three things we think about when deciding if a recipe is good enough to go on Simply Recipes:
First, does it work? Recipes need to be easy to follow and provide reliable results, every time.
Second, is it delicious? Does the dish make us smile inside and out? Do we want to eat the whole batch by ourselves?
Third, is it worth the effort? Do we want to make it again (and again and again)?
To make sure each of these standards is met, we start by working with expert recipe developers — people with the experience and knowledge to not only develop a good recipe in their own kitchens, but to make sure that recipe works in yours. Next, we thoroughly review and edit every recipe in-house line by line. Finally, each new recipe is run by our team of recipe testers working in home kitchens with the same pots, pans, and tools that you use in yours. Only after all this is the recipe shared on Simply Recipes.
Have feedback for us? We’d love to hear from you! Please contact the team at email@example.com.
Diversity & Inclusion
Everyone is welcome at the Simply Recipes table: people of all races, religions, genders, sexual orientations, ages, backgrounds, and abilities. We strive to be a resource for every home cook, and we consciously work to make this inclusion felt in every part of the site, from the individuals we hire to the recipes we share.
We’re not perfect, but we hope to get more right than we get wrong. Below is a summary of our 2021 anti-racism commitments at Simply Recipes. Read more HERE:
- Conduct an anti-bias review of our entirely library with a team of independent reviewers by June 2021, and plan for the remediation of any articles identified during this review.
- Establish clear processes for identifying, reporting, and addressing bias and cultural appropriation in our content going forward.
- Increase the diversity of our full-time and part-time teams.
- Invest at least 30% of our editorial monthly budget toward creating content covering diverse world cuisines.
- By the end of 2021, at least 30% of our new recipe videos will represent people of color.
- By the end of 2021, at least 25% of our monthly takeovers and cooking demos on Instagram will feature BIPOC.
- By the end of 2021, we commit to forming a partnership with a nonprofit organization that is aligned with our commitment to fighting bias in the food space.
If you have come across a recipe or an article with concerns you feel need to be addressed, please reach out to us firstname.lastname@example.org.
We review and approve every comment left on the site, and generally respond to questions within 1 to 3 days. When leaving comments, we ask that you think of Simply Recipes as our home. Constructive feedback is always welcome, but rude, mean, disrespectful, or spammy comments are not welcome and will not be approved.
Our product reviews and recommendations are independent and based on extensive research and product testing. If you visit links within our content, we may receive commissions from your purchases.
Learn more about our review process here.
Meet the Team
Elspeth is the General Manager of Simply Recipes and Serious Eats. Previously she was the Editorial Director of Dotdash's Beauty & Style Group. Prior, Elspeth spent time in the travel world as a founding editor of TripSavvy, Dotdash’s travel brand, and editor at Luxury Escapes, an Australian eCommerce site based in Melbourne.
Elspeth's writing has appeared in the New York Times, Architectural Digest, Vogue, Playboy, and International and Australian Traveller. She's touched on food in many of her favorite pieces, including coverage on NYC restaurants turning into markets, her personal journey with sourdough, and the challenges of sustainable fisheries in Baja California Sur, Mexico. Elspeth graduated with a degree in Communications and Journalism from Fordham University.
Emma has over 10 years of experience creating food and cooking content for both web and print and another 5 years within the print publishing industry. She joined the Simply Recipes team in 2016 as Managing Editor, and later became Editor in Chief. She is the former Recipe Editor for Kitchn. In her career, she has been an editor, a writer, a recipe developer, a photographer, and a video producer.
Emma is the author of three books on home-brewing: True Brews, Brew Better Beer, and Modern Cider, and collaborated on the James Beard award-winning The Kitchn Cookbook. Her recipes and writing have been published in Kitchn, Fine Cooking, Chicago Tribune, and elsewhere.
Summer has 20 years of publishing experience working in media across all of its platforms: magazine, newspaper, and digital. She has spent the last 12 years working exclusively in food media where she has worked as a recipe developer, recipe tester, food journalist, essayist, cookbook author, and public speaker. Her work has appeared in Eating Well, Saveur, Bon Appétit, Grit, and Edible Communities publications among others. Summer joined Simply Recipes in 2017 where she has worked as a recipe tester, developer, associate editor and senior editor for the organization.
Summer has won multiple awards for feature writing and social media campaigns throughout her career. Her book New Prairie Kitchen won the Nebraska Book Award for non-fiction in 2016 and Epicurious noted it as a “Need to Read” cookbook. She currently serves on the Advisory Council for the Saving Grace Perishable Food Rescue, and volunteers as a host for Home Dish refugee dinners.
Cambria has spent the last 10 years helping people feel confident in their kitchen and at home in their home. Before joining Simply Recipes in 2019, she was a longtime editor and writer for Apartment Therapy and Kitchn. As the founding Design and Lifestyle Editor for Kitchn, she directed all kitchen design, commerce, and lifestyle content, including weekly kitchen tours and interviews with artisan food makers and producers.
An experienced editor and avid researcher, she has coached and collaborated with dozens of writers and photographers in the food and lifestyle space over the years, and has also written hundreds of articles on cooking tools and equipment and kitchen tips, trends, and design.
Andy is the Art Director for Simply Recipes. Before joining Simply Recipes, he served as Senior Art Director at Fantasy Flight Games, and previously Managing Art Director. He worked as a Marketing Assistant for Nomad Press/Nomad Communications, as well as illustrated several of their educational children’s books. Andy discovered his love of food and cooking while working as a line cook for Zanzibar Restaurant and Pub, where they created dishes inspired from regional flavors around the world.
Andy is experienced using visual art to convey story and emotion utilizing photography, illustration, design, and more. He graduated with an MFA from The Center for Cartoon Studies, and a BFA in Studio Art with Philosophy minor from University of Wisconsin–Stout.
Andy enjoys most anything that involves a good story, and is passionate about creating art in many forms. He lives in Minneapolis, MN with his wife and two kids.
Milagros has been writing, editing, and developing recipes and content since 2015. Before joining the Simply Recipes team she taught kids cooking classes at The Dynamite Shop in Brooklyn where she worked with kids aged 7-14 on a range of different class topics—homemade pasta, baking, dinner club, and more. She loved working with this age group because it allowed her to think about food in ways that she could never imagine.
Milagros has also worked with print and digital brands and meal-kit delivery services. HelloFresh, Food Network Magazine, The Latin Kitchen, She Knows Media and Time Out New York are among some of the places she’s written, edited, and developed content for.
She has a passion for all things food—you can always find her watching a cooking show, making a new recipe or just showing someone new the joys of cooking.
Elise Bauer is the founder of SimplyRecipes.com. A blogging pioneer, Elise first created Simply Recipes in 2003 as a way to keep track of her family’s recipes, and over the years grew it into one of the most popular cooking websites in the world. Whether sharing recipes, explaining cooking techniques, or mentoring fellow bloggers, Elise at heart is an educator, and believes that by generously sharing what we know, everyone benefits.
Before diving into the food world she was a marketing executive in Silicon Valley for 17 years, with Internet startups as well companies such as Apple and Symantec.
Eric is the senior vice president of Dotdash's Food + Drink group. Before joining Dotdash in 2013, Eric spent 10 years working in lifestyle media at Condé Nast, where he led operations and finance for various brands including Epicurious, Gourmet, and Brides.com.
Prior to Conde Nast, he worked in the business department at the New York Press, as well as in commercial and TV production.
Eric is an avid home cook and lover of all things food-related. Although not professionally trained as a chef, he has taken dozens of recreational cooking classes. His current food obsession is perfecting his sourdough to get that perfect light and airy crumb with a dark and crispy crust.
Alison is the Associate Product Director for Dotdash Food + Drink and joined the company in 2018.
Prior to joining Dotdash, Alison worked as product manager at MyRecipes.com and CookingLight.com.
She first began her career in product management at Time Inc. in the lifestyle media group working on Health.com.
She studied at Lehigh University, graduating with a B.A. in journalism and global studies.
Nick leads design for Simply Recipes and the Dotdash Food + Drink group. He joined Dotdash in 2016 and has held several roles around the company since then.
He got his start in print design, making the switch to digital about a decade ago. Nick is focused on designing experiences that are both fun and easy to use. He received a BA from Flagler College in St. Augustine, Florida. He recently moved to Charleston, SC and when not working you can usually find him in the garden.
Nick loves to try new things in the kitchen, a few years ago he attempted to cook a Christmas goose for his extended family and while it was an utter disaster, it was a good learning experience.
Dotdash's vibrant brands help over 100 million users each month find answers, solve problems, and get inspired. Dotdash is among the largest and fastest growing publishers online, and has won over 80 awards in the last year alone, including Digiday's 2020 Publisher of the Year. Dotdash brands include Verywell, Investopedia, The Balance, The Spruce, Simply Recipes, Serious Eats, Byrdie, Brides, MyDomaine, Lifewire, TripSavvy, Liquor.com, TreeHugger and Thoughtco.
Here is an overview of our properties:
Verywell: The Verywell family of brands, including Verywell Health, Verywell Fit, Verywell Family, and Verywell Mind, take a human approach to health and wellness content and are a welcome alternative to hyper-clinical health sites. Over 38 million people use Verywell sites each month to feel better and be healthier.
Investopedia: Investopedia helps investors understand financial concepts, improve investing skills, and learn how to manage their money. Investopedia reaches over 20 million people each month.
The Balance: The Balance family of brands, including The Balance, The Balance Careers, and The Balance Small Business, deliver clear, practical, and straightforward personal financial advice to over 17 million people each month.
The Spruce: The Spruce family of brands, including The Spruce, The Spruce Eats, The Spruce Pets, and The Spruce Crafts combine inspiration with how-to advice to help users create homes they love. Collectively, The Spruce sites reach nearly 40 million people each month.
Simply Recipes: Simply Recipes, one of the original food blogs, helps 9.7 million people each month get easy, delicious food on the table for themselves and their families.
Serious Eats: Serious Eats delivers trustworthy recipes, rigorously tested techniques, and food science to over 4.4 million hungry readers each month.
Byrdie: Byrdie is dedicated to all things beauty, inside and out. From hair and makeup to health and wellness, Byrdie takes a fresh, no-nonsense approach to feeling and looking your best. Byrdie reaches 10.5 million people each month.
Brides: Brides inspires and guides 4.6 million monthly users as they make decisions from pre-engagement through the honeymoon. Brides is committed to bringing you an inclusive look at the world of weddings, with every type of couple, every type of wedding, and every type of celebration.
MyDomaine: MyDomaine makes an aspirational life achievable—and affordable—with curated home-design inspiration, quick and fresh recipes, and healthy relationship advice that awaken a life well lived. MyDomaine reaches nearly two million people each month.
Lifewire: Lifewire provides helpful, actionable tech tips, advice, and answers, without confusing jargon. Lifewire helps 5.7 million people each month get the most out of their technology.
TripSavvy: TripSavvy delivers curated expert advice for family and vacation travelers. We help 3.8 million people each month have the best travel experiences.
Liquor.com: Liquor.com is dedicated to good drinking and great living. We inspire, entertain and educate 3.7 million people each month interested in what happens in the glass and out of it.
TreeHugger: Treehugger is the only modern sustainability site that offers advice, clarity, and inspiration for both the eco-savvy and the green living novice. With 2.6 million monthly users, Treehugger is one of the world’s largest information sites dedicated to driving sustainability mainstream.
Thoughtco: ThoughtCo is one of the largest and most comprehensive learning, information, and education sites online. ThoughtCo helps 6.4 million people a month become lifelong learners.
Source: Comscore, March 2021 US
Read about Dotdash and our family of brands in the news.
Meet Our Senior Management Team
Learn more about the team behind Dotdash here.
Have something you’d like to let us know? Whether you have a comment on a recipe or an idea to share, we would love to hear from you: email@example.com.
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Work With Us
Join our team of top-notch editors, designers, marketers, and others as we continue to make a difference every day in the lives of Simply Recipes readers.
Write for Us
We are always on the lookout for new expert voices to join our team of recipe developers and writers. Please submit pitches along with three examples of your published work (print or online) and a brief bio to email@example.com.
- We accept pitches for recipes, how-tos, tips, and technique-driven posts.
- We do not accept pitches for travel writing, restaurant reviews, or dining out stories.
- Please review our site before pitching us.
Please note that we do not accept unsolicited guest posts or articles.
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Simply Recipes offers the highest value to advertisers through a combination of scale, credibility, and intent. Interested in advertising with us? Email us at firstname.lastname@example.org or check out our media kit to learn more.