Big news! Simply Recipes joins Fexy Media (and what this means for you)

Photography Credit: Elise Bauer

Hi everyone! I am thrilled to announce that Simply Recipes is joining forces with Fexy Media, the company behind Serious Eats and Roadfood!

When Fexy Media first approached me last fall with the idea that they would be interested in buying Simply Recipes I was intrigued.

Over the last 13 years I’ve poured my heart into this site, writing stories about my family and friends, sharing favorite family recipes and developing new recipes that I hoped you, our readers would enjoy.

Although Simply Recipes may seem like a big company with lots of people, mostly it’s been just me, Jesse Gardner who takes care of the tech side of things, a few occasional contributors like Hank Shaw, and my friend chef Kathi Riley who cooks with me a couple times a month.

The best part about becoming part of Fexy Media is that now we’ll have more resources at our hands to help the website grow.

What does this mean for you? As we ramp up over the next several months you can expect to see more inspiring, well-tested recipes to help you get dinner on the table, and you may start seeing videos making a regular appearance.


You should see improvements in the site design and features to help you be even more successful with the recipes.

We’ll introduce new contributors to the site who share the same values we do, to share with you the best recipes we can, using wholesome ingredients and scratch cooking methods.

For the record, I’m not going anywhere! I’ll still be here, running the show, here to answer your questions, take your feedback, and create new recipes.

Over the years as Simply Recipes has grown, it is you, the readers of this site, that have inspired me to keep coming up with wonderful things to cook. I’ve been encouraged by you, challenged by you, and have learned from you.

You have made me a better writer, photographer, researcher, recipe developer, and blogger.

Thank you for following me along on this journey. Here’s to the next chapter!


If you make this recipe, snap a pic and hashtag it #simplyrecipes — We love to see your creations on Instagram, Facebook, & Twitter!

Showing 4 of 94 Comments

  • Merwin M

    Congratulations! So excited for you!

  • Susan

    Congratulations on your new/old venture! before I saw the announcement (now!) I’d noticed a change, but thought perhaps you were traveling and were featuring guest hosts. Well, this has gone on for some time and so I went looking and found this announcement.
    I’ve often wondered how long a food blogger could sustain a recipe site. I sure haven’t been as prolific in my cooking experience as you all seem to , and I’ve been at it longer than you have (age does that!) That said, this collaboration makes sense for you, Fexy and for your fans. This site has provided me with many recipes that have become family favorites so I would have been sorry to see it come to an end. Now I don’t have to! Thanks for all you’ve done and do!

  • CD

    Glad things are working out for you. Only change I can see right now is the amount of ads now on all the web pages. Sad for us but good for you. Enjoyed your recipes for many years and will continue to do so if the ads do not get overly obnoxious.

  • Jack Johnson

    Congrats! Sounds like a great site is going to get even better. I visit often and appreciate your efforts that make this site so useful and appealing! :)

  • Samaneh

    Congrats Elise. This is by far the best new i could possibely recieve from you. i’ve been knowing you for three years now and since then cooking has changed for me so that i am more confidence than before. Thanks for all u have done. Wish u the best

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