Big news! Simply Recipes joins Fexy Media (and what this means for you)


Photography Credit: Elise Bauer

Hi everyone! I am thrilled to announce that Simply Recipes is joining forces with Fexy Media, the company behind Serious Eats and Roadfood!

When Fexy Media first approached me last fall with the idea that they would be interested in buying Simply Recipes I was intrigued.

Over the last 13 years I’ve poured my heart into this site, writing stories about my family and friends, sharing favorite family recipes and developing new recipes that I hoped you, our readers would enjoy.

Although Simply Recipes may seem like a big company with lots of people, mostly it’s been just me, Jesse Gardner who takes care of the tech side of things, a few occasional contributors like Hank Shaw, and my friend chef Kathi Riley who cooks with me a couple times a month.

The best part about becoming part of Fexy Media is that now we’ll have more resources at our hands to help the website grow.

What does this mean for you? As we ramp up over the next several months you can expect to see more inspiring, well-tested recipes to help you get dinner on the table, and you may start seeing videos making a regular appearance.


You should see improvements in the site design and features to help you be even more successful with the recipes.

We’ll introduce new contributors to the site who share the same values we do, to share with you the best recipes we can, using wholesome ingredients and scratch cooking methods.

For the record, I’m not going anywhere! I’ll still be here, running the show, here to answer your questions, take your feedback, and create new recipes.

Over the years as Simply Recipes has grown, it is you, the readers of this site, that have inspired me to keep coming up with wonderful things to cook. I’ve been encouraged by you, challenged by you, and have learned from you.

You have made me a better writer, photographer, researcher, recipe developer, and blogger.

Thank you for following me along on this journey. Here’s to the next chapter!


This post may contain links to Amazon or other partners; your purchases via these links can benefit Simply Recipes. Read more about our affiliate linking policy.

Elise Bauer

Elise Bauer is the founder of Simply Recipes. Elise launched Simply Recipes in 2003 as a way to keep track of her family's recipes, and along the way grew it into one of the most popular cooking websites in the world. Elise is dedicated to helping home cooks be successful in the kitchen. Elise is a graduate of Stanford University, and lives in Sacramento, California.

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No ImageBig news! Simply Recipes joins Fexy Media (and what this means for you)

  1. Melissa

    Disappointed to see this. Loved the personal touch of the old site. This feels just like more corporate blah.

  2. Island

    Great news!

    I love your recipes. I would browse the internet for new ideas and recipes. Why I love your website, I personally come back because of the feedback on your recipes. I know that if I am skeptical about a recipe, the comments from your reviews readers are honest. I can relied on the good or bad.

    It tells me that the readers enjoy the recipes and appreciate them. Keep up the good work

  3. Lyn

    Miss the original simply recipes site. Weekly or monthly recipes by guest chefs are a disappointment. No one cooks like that and especially anyone with children. After three months, all the recipes are repeat meals of to many combined ingredients with a different name There is nothing simply about them. I do use many original simply recipes that have become favorites. I’ve not been tempted to try one new “chef of the week” recipe. Making copies of old favorites as I see writing on the wall. It was a wonderful site while it lasted. Am sure the new arrangement is easier for you.

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  4. Chani Waterhouse

    Congratulations Elise! Remember me? Playing cards with the Stowell brothers? I have loved your site for years. My favorite part is how you curate the recipes. They are always tasty, always simple, never featuring too many ingredients or complicated techniques. I hope you will keep curating! A smaller number of trustworthy recipes is a gift in the era of over-abundance. Thanks for all the great meals. :)

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  5. Merwin M

    Congratulations! So excited for you!

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Big news! Simply Recipes joins Fexy Media (and what this means for you)