Hi everyone! I am thrilled to announce that Simply Recipes is joining forces with Fexy Media, the company behind Serious Eats and Roadfood!
When Fexy Media first approached me last fall with the idea that they would be interested in buying Simply Recipes I was intrigued.
Over the last 13 years I’ve poured my heart into this site, writing stories about my family and friends, sharing favorite family recipes and developing new recipes that I hoped you, our readers would enjoy.
Although Simply Recipes may seem like a big company with lots of people, mostly it’s been just me, Jesse Gardner who takes care of the tech side of things, a few occasional contributors like Hank Shaw, and my friend chef Kathi Riley who cooks with me a couple times a month.
The best part about becoming part of Fexy Media is that now we’ll have more resources at our hands to help the website grow.
What does this mean for you? As we ramp up over the next several months you can expect to see more inspiring, well-tested recipes to help you get dinner on the table, and you may start seeing videos making a regular appearance.
You should see improvements in the site design and features to help you be even more successful with the recipes.
We’ll introduce new contributors to the site who share the same values we do, to share with you the best recipes we can, using wholesome ingredients and scratch cooking methods.
For the record, I’m not going anywhere! I’ll still be here, running the show, here to answer your questions, take your feedback, and create new recipes.
Over the years as Simply Recipes has grown, it is you, the readers of this site, that have inspired me to keep coming up with wonderful things to cook. I’ve been encouraged by you, challenged by you, and have learned from you.
You have made me a better writer, photographer, researcher, recipe developer, and blogger.
Thank you for following me along on this journey. Here’s to the next chapter!
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Elise Bauer is the founder of Simply Recipes. Elise launched Simply Recipes in 2003 as a way to keep track of her family's recipes, and along the way grew it into one of the most popular cooking websites in the world. Elise is dedicated to helping home cooks be successful in the kitchen. Elise is a graduate of Stanford University, and lives in Sacramento, California.
Big news! Simply Recipes joins Fexy Media (and what this means for you)
Miss the original simply recipes site. Weekly or monthly recipes by guest chefs are a disappointment. No one cooks like that and especially anyone with children. After three months, all the recipes are repeat meals of to many combined ingredients with a different name There is nothing simply about them. I do use many original simply recipes that have become favorites. I’ve not been tempted to try one new “chef of the week” recipe. Making copies of old favorites as I see writing on the wall. It was a wonderful site while it lasted. Am sure the new arrangement is easier for you.
Hi, Lyn! Thanks so much for your feedback! I’m curious what recipes you’re seeing repeated? We do occasionally refresh our old recipes and bring them back to the top of the site (because we love them so and they deserve another round of attention with our newer readers!), but the vast majority of our recipes each month are brand new. We also have a pretty regular team of contributors, all of whom are home cooks and most of whom have been sharing recipes on the site for over two years now. We don’t typically publish chef or restaurant recipes, though we have occasionally shared favorite cookbook recipes. We would love to hear more of your feedback! Feel free to comment here, or email Elise and myself directly (Elise @ simplyrecipes.com and Emma @ simplyrecipes.com). Thanks!
Congratulations Elise! Remember me? Playing cards with the Stowell brothers? I have loved your site for years. My favorite part is how you curate the recipes. They are always tasty, always simple, never featuring too many ingredients or complicated techniques. I hope you will keep curating! A smaller number of trustworthy recipes is a gift in the era of over-abundance. Thanks for all the great meals. :)
Hi Chani, wow, that was a long time ago! I’m so glad that you’ve enjoyed the site all these years! Thank you for your kind words Chani.
Congratulations! So excited for you!
Congratulations on your new/old venture! before I saw the announcement (now!) I’d noticed a change, but thought perhaps you were traveling and were featuring guest hosts. Well, this has gone on for some time and so I went looking and found this announcement.
I’ve often wondered how long a food blogger could sustain a recipe site. I sure haven’t been as prolific in my cooking experience as you all seem to , and I’ve been at it longer than you have (age does that!) That said, this collaboration makes sense for you, Fexy and for your fans. This site has provided me with many recipes that have become family favorites so I would have been sorry to see it come to an end. Now I don’t have to! Thanks for all you’ve done and do!
Susan
Thanks so much Susan! Yes, I’m delighted to be able to collaborate with wonderful contributors, several of whom are good friends. This way the site can continue to grow and thrive, even as I slow down. :-)
Glad things are working out for you. Only change I can see right now is the amount of ads now on all the web pages. Sad for us but good for you. Enjoyed your recipes for many years and will continue to do so if the ads do not get overly obnoxious.
Hi CD, thanks! FYI, the number of ads haven’t changed in two years. I can’t stand obnoxious ads and I use the site more than anyone I know, so hopefully, we’ll keep the level of obnoxiousness to a minimum.