We’ve Got a New Look!


Have you seen?! Simply Recipes just got a fresh new look! Here's a bit more about the new design and what's in store for us in the months ahead.


Hi, everybody!

As you have probably noticed by now, we’ve given Simply Recipes a bit of a make-over! Everybody needs to get gussied up now and then, including websites. Do you like?!

What’s New?

First off, we have a brand new logo. We gave our original logo a new coat of paint, and then switched things up with a more modern font. We know the old one will be missed (sniff!), but trust me, we are going places with this fresh, new look!

Second, we decided to switch up the colors. Friends, we played around with a LOT of different colors back at Simply Recipes HQ. There was a lot of late night chatter on our Slack channels about this or that color palette, and whether certain subtle shades of red made us feel happy or sad or just hungry.

In the end, this watermelon red and teal blue rose to the top. There’s no great story behind our choice, I’m afraid, other than that we just really liked these colors. We hope you do, too.

What’s Next?

We’re hard at work on a bigger, broader, and even more awesome site redesign, which we hope to bring you in early 2020. If you’re a newsletter subscriber, we’ll be sharing glimpses of this new design over the next few months. (If you aren’t subscribed, go do it now!)

In the meantime, we’ll continue to share great recipes, tips, and stories every week. As always, we love to hear your feedback. Drop us a note and let us know what you think!

Simply Recipes Team

This post may contain links to Amazon or other partners; your purchases via these links can benefit Simply Recipes. Read more about our affiliate linking policy.

Emma Christensen

Emma Christensen is the Editor-in-Chief of Simply Recipes, and has over 10 years of experience creating food and content for web and print. She was formerly the recipe editor for The Kitchn and is the author of three books on home-brewing, True Brews, Brew Better Beer, and Modern Cider. Emma is a graduate of The Cambridge School for Culinary Arts and Bryn Mawr College. She lives in San Jose, California.

More from Emma


No ImageWe’ve Got a New Look!

  1. Miley

    I like the original. The color scheme was homey. The new color scheme is millennial and impersonal. Looks like it’s trying to fit into the current generation.

    We all followed Elise/Simply Recipes because of the quality/success factor of each recipe. The original logo may have looked outdated to you / but to me it represented unique person to person connectivity.

    Show Replies (1)
  2. Leslie

    I guess I’m the odd ball…I prefer the original design and color palette. I think it was much homier. I normally love a change up on stuff…but not just for the sake of “change”.

    I have followed Elise for many years and always loved the ‘dad’ stories and Simply Recipes being just a great place to find ‘normal’ recipes with yummy ingredients. I know in the age of speed and flash, one has to keep up. Now I will wait for the name to change :/ Simply Recipes is surely way to ‘simple’.

    Show Replies (1)
  3. David

    What a change!

  4. Lovely

    love this site and have cooked with the recipes several years now. thank you!

  5. Mystic Wolf

    I think that Your New Look is GREAT & ATTRACTIVE! Congratulations on a Great Design! I can get around much easier now
    Mystic Wolf

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simply flower logoWe’ve Got a New Look!